UGC tracking that scores the creator, not just the video
You can already see which videos popped. The harder question is which creators consistently deliver — the one your renewal budget depends on. Incresco gives every creator a scorecard and a verdict, so you re-book on evidence instead of vibes.
Video-level tracking answers the wrong question
One creator posts a viral hit and three duds; another posts five consistent performers and no home run. Which do you re-book? Track at the video level and you can’t answer cleanly — so brands renew the creator whose one hit they remember, not the one who quietly delivers. Budget gets allocated on recency and gut feel.
A verdict on every creator
Incresco makes the creator the unit of analysis— every creator gets a scorecard rolling up TikTok, Instagram, and YouTube into one comparable read. Rank the people you work with and see who’s worth renewing, who’s coasting on one old hit, and who to cut. Yes, it surfaces breakout videos too — but so does everyone; the reason to switch is the ranked verdict.
From “which video?” to “which creator?”
- Renew with evidence — Re-book the scorecards that earn it, not the clip you happen to remember.
- Cut quietly — Spot the creators carried by a single old hit before you renew them.
- One read across platforms — TikTok, Instagram, and YouTube roll into one verdict — not three open tabs.
What’s honestly not here
- We don't run creator payments.
- The cross-brand breakout benchmark is on the roadmap and not yet shipped.
Who it’s for
- Brands with a UGC creator roster and a recurring re-book decision.
- Teams tired of judging creators by the one video they remember.
- Anyone who wants one comparable read across TikTok, Instagram, and YouTube.
Running multiple brands or clients? See Incresco for agencies.
Track every creator in one place
Add your creators and incresco captures every content item they publish. Use current performance data to see which content and which creators are breaking out across TikTok, Instagram, and YouTube.